Market Entry Strategies Thread
- Catalina Osorio
- Dec 1, 2013
- 2 min read
In this thread, we organize Expansion Insights posts by the main types of international market entry strategies (click on links below each category for related case studies and other posts):
1. International Joint Ventures (IJVs)
2. Mergers & Acquisitions (M&A)
3. Greenfield (wholly-owned establishments)
4. Sales and Martketing Outsourcing (SMO)
5. International Distribution Channels
Our hope in creating these threads is to help our readers explore the many paths available for companies and entrepreneurs interested in international markets. We invite you to click above on any thread that interests you.
If your business is seriously considering expanding into new and/or international markets, we congratulate you for having the vision to seek out new areas of growth. But vision is only part of the equation. Business expansions into new and international markets require significant prior planning and careful execution. That is why companies that are successful in their expansion initiatives do two things very well. First, they undertake an extensive analysis of what they want to achieve by expansion and the extent to which these plans fit with the opportunities available in a particular target market. Second, once a market entry strategy has been identified, they secure a solid and focused team of internal decision makers and experienced advisors capable of identifying an optimal expansion strategy and possible target firms, developing and implementing a deal and negotiation strategy, and performing diligence in specific cases. Inevitably, firms that decide to enter new markets with limited pre-work and/or expansion teams fail to obtain desired growth.
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